Recently, the lodging sector has witnessed incredible increases in demand due to improvement in the travel and leisure sector. Hotels engaging to travelers’ requirements and fulfilling their needs found their opportunities for further revenue increase through customer satisfaction and better service. Therefore, well known firms and leading entrepreneurs resulted in a change in the competitive landscape benefiting greatly.
The competitive landscape not only included domestic businesses but also expanded greatly to China which is a welcomed visitor nowadays in the American market. Hotels find it insufficient to be hospitable with these guests, but also decided to tailor most of the services offered according to their preferences and standards. Major hotel brands in the United States are even starting to compete with Chinese hotels. Chinese business affairs and well known entrepreneurs all find the United States as a destination for their work and comfort, as it makes them feel at home. Marriott, Hilton and Starwood Hotels are all interested in serving Chinese costumers amiably. Chinese breakfast is now being introduced to impress the visitors as well as tea, in addition to slippers and rice dishes. Therefore, the introduction of a new demand force in the market of leading lodging brands have led to better services and variety of convenient choice for these visitors, knowing that the request for American visas have doubled even with greater travel expenses and long process. This change due to the existence of multiple leading entrepreneurs offered more choice variety for Chinese people as well as higher service to ensure and maintain a ranking as a leading firm and also to be able to expand internationally easily to the Chinese market with an already existing brand loyalty.
Another way in which the competitive landscape have changed due to the emergence of successful firms, is the lower prices strategy which would attract consumers as it might be a way of distinction from other hotel brands offering similar experience to their guests.
The interest in Asian markets (China) is another sign of the relations between America and China. If a service based company like a hotel is moved over there will that change the relationship between the two countries?
ReplyDeleteI think discounting is working in this industry.
~Nia M
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ReplyDeleteI agree with Nia that there is a relationship with China, but I am unsure that the relationship will change due to a hotel opening up in it. If however, it was a business such as customer support, which would cause jobs to be lost in the US, I feel that would have a greater impact on the relationship strain.
ReplyDeleteDomenick Cocchiara