In recent years, competition has increased as a wider consumer choice became a trend. Along with this competition especially in the hospitality industry, came influential leaders who have marked the beginning of a new approach by their contributions and innovative ideas. These leaders were either founders of hotels, restaurants, casino and amusement parks or CEOs who have also contributed to flourish the firms in the industry.
One of the most well-known CEOs in the lodging industry is Van Paasschan of Starwood Hotels. Paasschan, who have been entitled as the CEO of Starwood chain from 2007, and have contributed greatly in the development and performance of the firm in recent years. Through his creative ideas and leadership style, he was able not only to succeed in the local market but also marked new strategies aiming for global expansion in the global market in emerging countries such as China, India and Qatar. Facing intense competition from Marriott, Hyatt and others, Paasschan saw success in global recognition, reaching 900 hotels in 100 countries and also setting strategies to build a new team of workers and further motivate workers and also sell some branches that are drain the resources. He was also able to develop his skills and shape his personality to fit his position; having no experience in the industry at all he formed an enthusiastic leader.
Another CEO in the same sub-industry, who has been an asset for the Taj Hotels and Resorts, is Raymond Bickson. He was named 2007 Corporate Hotelier of the World by Hotels magazine. Under his leadership, Taj Hotels witnessed tremendous growth in global market by partnerships with cruise companies as well as acquisitions with some luxury hotel chains. Taj Group has also been growing profits due to strategies set by Raymond since 2003.
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